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Licensing & Merchandising

At Troisième Ligne, our mission is to build a consistent range of products and services around your brand to enrich it, develop its reputation and strengthen its impact.
Our fields of expertise are:
– Comparative analysis of competitors and international benchmarks
– Development of a licensing strategy and negotiation of license agreements
– Creation of a brand merchandising rights development strategy
– Complete, integrated management of the design and production process
– Product design and packaging
– Product sourcing and direct to factories purchasing or trading
– Negotiation of kit supplier sponsorship agreements
– Negotiation of endorsement contracts for players
– Assistance and follow-up of kit supplying deals
– Monitoring the execution of license or kit supplying deals: consistency of prices, distribution outlets, license fees and royalties, etc.
– promotional licenses